HS+140-141+CTE+MKTG+ED

This course teaches students how to develop a systematic approach for evaluating, preparing for, and seeking career opportunities. This personal development course provides all students with the opportunity to discover how personal qualities relate to successful performance. **__ 7810 Entrepreneurship (ATC), __**__ 1 credit (state) **GPA Level 2** __ ** Grade Level(s): ** 10-12 **Prerequisite(s):** None ** Notes: ** None. This course provides a basis for students to develop a business venture. Students will follow a step-by-step process from conception of the business idea to preparation of the prospectus. **__ 7780 Principles of Marketing (ATC), __**__ 1 credit (state) **GPA Level 2** __ ** Grade Level(s): ** 10-12 **Prerequisite(s):** None ** Notes: ** None. This course focuses on the functions of marketing, their relationships, and the marketing process for goods, services, and ideas. Students will apply these principles and concepts in marketing and non-marketing careers. **__ 7790 Retailing, __**__ 0.5 credit (state) **GPA Level 2** __ ** Grade Level(s): ** 9-12 **Prerequisite(s):** None ** Notes: ** None. This course is an exploratory course designed to explore marketing activities performed by businesses that sell goods and services to consumers. The course focuses on the management and operational aspects of a retail business. **__ 7851 Restaurant Management, __**__ 0.5 credit (state) **GPA Level 2** __ ** Grade Level(s): ** 10-12 **Prerequisite(s):** None ** Notes: ** None. A specialized course designed for students who have a career interest in the management aspects of the food service industry. Instruction will include all aspects of the industry. The number of credits earned will depend on whether the classroom instruction includes a work-based component. **__ 7800 Advertising, __**__ 0.5 credit (state) **GPA Level 2** __ ** Grade Level(s): ** 10-12 **Prerequisite(s):** None ** Notes: ** None. This course focuses on the concepts and skills associated with the dynamic advertising industry. Students will analyze the goals and objectives of advertising, identify and analyze advertisements, select media, and develop advertisements. **__ 7795 Fashion Marketing, __**__ 0.5 credit (state) ** GPA Level 2** __ ** Grade Level(s): ** 10-12** Prerequisite(s):** None ** Notes: ** None. Fashion Marketing is a specialized course for students who have a career interest in apparel and/or accessories marketing. Instruction will cover all aspects of the fashion industry.  **__ 7813/7815 Marketing Dynamics (Career Prep I) (ATC) __**__, 2-3 credits (state)** GPA Level 2** __ ** (2 credits – 7813; 3 credits – 7815) Prerequisite(s): ** None ** Grade Level(s): ** 11-12 ** Notes: ** $25.00 Fee; Credit option must be selected prior to enrollment. Transportation required. Enrollment Limited/ Application Required. ** This course will satisfy PE graduation requirements. **   Marketing Dynamics focuses on the study of marketing concepts and principles and their practical applications. Students will gain a working knowledge of the marketing concept and its application. Students earn credits based on whether or not the classroom instruction includes a work-based component, and on the number of hours of supervised training per week. **__ 7823/7825 Marketing Management (Career Prep II) (ATC), __**__ 2-3 credits (state) **GPA Level 2** __** (2 credits – 7823; 3 credits – 7825) Prerequisite(s): ** Marketing Dynamics (Career Prep I)  ** Grade Level(s): ** 12 ** Notes: ** $25.00 Fee; Credit option must be selected prior to enrollment. Enrollment Limited/Application Required. Transportation required. ** This course will satisfy PE graduation requirements. **   Marketing Management emphasizes the development of decision-making skills so that students understand the impact of management-oriented challenges. Involvement in a marketing research project is a recommended activity. Students earn credits based on whether or not the classroom instruction includes a work-based component, and on the number of hours of supervised training per week.
 * MARKETING EDUCATION **
 * Distinguished Achievement Program advanced measures are available for 11th and 12th grade students who take Advanced Technical Credit (ATC) courses and earn a grade of 80 or higher. See page 70 for more information on ATC courses. **
 * __ 7770 Marketing Yourself, __**__ 0.5 credit (state)  **GPA Level 2** __
 * Grade Level(s): ** 9-12 **Prerequisite(s):** None
 * Notes: ** None.